For so many creative interiors exhibitors, standing out is a challenge in itself.

Sustainable materials like cardboard, cork, and untreated wood were the foundation that allowed Dataflex products to flourish, both literally and figuratively. And the space for encounters was an equally crucial element.

Responsible, flexible, impressive: three keywords for the concept, approach, and build.

After a rigorous prep process, where the design evolved into a fleshed-out concept, the management and build were easy.