A green oasis in the stand-building chaos
A green oasis in the stand-building chaos
A green oasis in the stand-building chaos
A green oasis in the stand-building chaos
Client
Ashland
Type
Stand (200m2)
Location
Parijs
A refreshing alternative to endless high walls.
A refreshing alternative to endless high walls.
Of all the international trade shows we’ve done for Ashland over the years, Incosmetics is still the show to top them all. It’s without a doubt the platform where you want your very best foot forward.
For the 2022 show, the focus was on natural ingredients: lavender, raspberries, orchids, hyacinth, star anise, and sugar cane. Preferably used in ways that made this stand the star.
The entire stand was built around a central tree, brimming with flowers and plants.
The design was crafted in a way that everything could be reused or donated afterwards.


A refreshing alternative to endless high walls.
A refreshing alternative to endless high walls.
Of all the international trade shows we’ve done for Ashland over the years, Incosmetics is still the show to top them all. It’s without a doubt the platform where you want your very best foot forward.
For the 2022 show, the focus was on natural ingredients: lavender, raspberries, orchids, hyacinth, star anise, and sugar cane. Preferably used in ways that made this stand the star.
The entire stand was built around a central tree, brimming with flowers and plants.
The design was crafted in a way that everything could be reused or donated afterwards.

