A meeting space to learn to innovate together
A meeting space to learn to innovate together
A meeting space to learn to innovate together
A meeting space to learn to innovate together
Client
Thieme Meulenhoff
Type
Stand (200m2)
Location
Utrecht
An awe-inspiring concept aimed at education decision-makers and teachers.
An awe-inspiring concept aimed at education decision-makers and teachers.
Studio Fraaj’s concept playfully emphasised Thieme Meulenhoff’s versatility, from a ‘real’ pat on the back to the collaboration with the Rijksmuseum.
The concept was developed into a design that divided the different courses and topics into their own zones, all leading back to the core: learning to innovate together.
With an extremely short lead time, even by our standards, it was up to us and our suppliers to learn to innovate together.
So, after three long build days, we were the first in line for that pat on the back.
An awe-inspiring concept aimed at education decision-makers and teachers.
An awe-inspiring concept aimed at education decision-makers and teachers.
Studio Fraaj’s concept playfully emphasised Thieme Meulenhoff’s versatility, from a ‘real’ pat on the back to the collaboration with the Rijksmuseum.
The concept was developed into a design that divided the different courses and topics into their own zones, all leading back to the core: learning to innovate together.
With an extremely short lead time, even by our standards, it was up to us and our suppliers to learn to innovate together.
So, after three long build days, we were the first in line for that pat on the back.
