In good hands
Rubrik, a major player in the field of cyber security, is an American organization, but with an EMEA headquarters in Amsterdam. Due to this location, Pitchkoff was given the opportunity to take care of their international questions. Annually, Rubrik participates in some six trade shows, including major events in Dubai, London and Barcelona - with Rome and Nuremberg planned. They asked us to create a sustainable and eye-catching exhibition concept that reflects their brand values while being practical and efficient for transportation and set-up.
Showing one’s colours
in a grey industry
Pitchkoff developed a modular and eco-friendly trade show concept for Rubrik. The design was such that the various parts could be used easily both smaller or larger compositions. Transport volume was minimized because the parts could be transported as flat packs. The concept was friendly and colourful, a deliberate choice to stand out in the often dull and monotonous cyber security industry. This design fit perfectly with the dynamic and positive mentality of the Rubrik team.
Completely unburdened
Pitchkoff took full responsibility for Rubrik's trade show participation, including catering, printing and communications. We were the central point of contact for the trade show organisation, the caterer, and suppliers. Our team travelled to Dubai to monitor the assembly and ensure quality. There, we worked with local parties with whom we had previously achieved success.
Our intensive guidance allowed Rubrik to focus on their core business, while Pitchkoff professionally handled the peripheral issues.
Anywhere in the world, I support Rubrik not only for trade show exhibits, but sometimes also for catering or printing. The international trade show participations and close cooperation create valuable business friendships.
