Office at trade show stand
Dataflex is a leading brand in ergonomic solutions for your workspace. These include monitor arms, workstations and furniture. These are all products with balanced functionality, design and price - suitable for both home workspaces and large offices. Our challenge was to design a stand that not only best presents Dataflex's products, but also reflects the brand's values: sustainability, flexibility and imposing simplicity. The materials used had to support these values while creating an attractive and inviting environment for visitors.
Getting creative with cork
With many creative, interior-focused trade show exhibitors, it was extra important that Dataflex stand out in its own right. From start to finish, the concept for Dataflex's stand revolved around a responsible design. By choosing sustainable materials such as cardboard, cork and raw wood, a natural and eco-friendly atmosphere was created. Additionally, the products quite literally flourished thanks to the integrated plants. Thus, we highlighted Dataflex's sustainable commitment and proved that it is possible to build aesthetically pleasing and functional stands without a heavy ecological footprint.
Work smarter, not harder
The development process of the stands started with intensive planning and daily customer contact. Together with a team of designers and interior decorators, the initial concept was developed into a detailed proposal. During this phase, the various materials and layouts were discussed. Thanks to solid, but above all thorough preparation, the elaboration phase went smoothly and flawlessly. During the trade show, the Dataflex stands proved to be a great success. The combination of sustainable materials, flexible setup and imposing range attracted many visitors.
Interactive presentations
Zones where visitors could discover for themselves the operation of the latest technologies.
Sustainable materials
Using eco-friendly and recyclable construction materials
Attention to detail
Each part of the stand was intended to contribute to an overarching story about sustainability and innovation.
Working with Dataflex brings out the best in me; they always go the extra mile, whether it’s with regard to sustainability or innovation.
